ABOUT US – Seager Co.

ABOUT US

The concept began in 2013 when Mattson Smith and Elliott Shaw had an idea for a brand influenced by surf, the outdoors, and classic Western apparel. In 2014, they teamed up with Case Anderson, and together they laid the foundation for Seager - a brand inspired by the Grit and Ruggedness of the Old West.

They each chipped in $250, printed a small run of shirts and one snapback, and started selling to close friends and family. Every dollar earned went straight back into the company. In those early days, they lived lean - eventually moving into their first warehouse to live and work under the same roof, doing whatever it took to keep the dream alive.

Since officially launching in the summer of 2015, they’ve stayed bootstrapped and committed to their original values: small-batch runs, high-quality goods, and no shortcuts. They build product that wears in, not out - designed with intention and backed by the culture we live every day.

We consider our customers friends and family. If you have a question, story, or just want to say hey, please reach out. Thank you for your support!

– The Seager Boys

THROUGH THE YEARS

A brief history throughout the years.

THE IDEA IS CREATED

2013

SEAGER IS LAUNCHED

2015

We launch the brand online and land our first few core retailers.

WAREHOUSE MOVE IN DAY

2018

We move into our first warehouse in Costa Mesa, CA.

SEAGER X STETSON

2018

We partner with Stetson to make our first cowboy hats.

THE SEAGER ROUNDUP

2019

We host our first live concert "The Seager Roundup" in Austin, Texas.

STORYTIME IS BORN

2020

Our podcast "Seager Storytime" is started and we host our first guest, Charley Crockett.

NEW SEAGER HQ

2021

We upgrade to our San Clemente HQ.

SEAGER X COORS BANQUET

2022

Seager x Coors Banquet outdoor collection is released for the first time.

100,000+ ORDERS LATER

2023

We reach 100,000+ online orders and 100+ core retailers worldwide.

FLAGSHIP STORE OPENING

2024

We open our first Flagship store in San Juan Capistrano.

As a bootstrapped company, we make small-batch runs of products in order to keep the highest standard of quality.

SEAGER COMPANY

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